Essential Social Media Terms
13 Jun 2026 3 min read 1 views

Social media is full of jargon. Here’s a simple glossary of essential social media terms.
Reach & engagement
- Reach: people who saw your post
- Impressions: total views
- Engagement: likes, comments, shares, saves
- Engagement rate: the real quality metric
Content terms
- Reel / Story
- CTA
- Hashtag
- Bio
Performance & ads
- Algorithm
- Organic / Paid — see organic vs paid
- KPI
- CTR
Conclusion
Knowing these lets you read your analytics with confidence. Generate content fast with AI tools.


