A Guide to Marketing a New Restaurant or Café Opening
13 Jun 2026 3 min read
A new opening is a one-time chance to make noise. Here’s a new restaurant opening marketing plan from pre-launch to month one.
Before opening: build anticipation
Open your socials early and tease: setup, decor, first dish. Have your digital menu ready with a link.
Opening day
Run a limited opening offer and post the atmosphere live in stories.
Local influencers
Invite local food influencers for a tasting in exchange for coverage.
Google Maps & menu
List on Google Maps and put your menu link everywhere.
Month one: build the habit
Post consistently, collect reviews (how to use reviews), and repeat what worked. Manage posting with social tools.
Conclusion
Tease before, make noise on day one, use influencers, and keep an organized digital presence.